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September 17, 2013

Strange, but true: UofL legend endorses One Wipe Charlies

Louisville center Eric Wood, one of the best linemen ever to play football for the Cardinals, just signed on for a new - and interesting - advertising campaign.

Wood, along with four other NFL centers, are endorsing a new brand of premium butt wipes called - no lie - One Wipe Charlies.

According to Advertising Age's Michael McCarthy, the campaign will kickoff soon.

"One Wipe Charlies, the flushable wet toilet-paper product launched in June, has tapped four NFL centers -- Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers -- to appear in the male-targeted brand's "Clean Snap" ad campaign, said Dollar Shave CEO Mike Dubin.

The beefy NFL offensive linemen don't get many endorsements, making the deal a bit unusual. The centers will promote One Wipe Charlies in radio spots created in-house. The tagline: "Every great play starts with a clean snap."


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